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Graphic Standards

Graphic standards, also known as brand standards or brand guidelines, are a set of rules and guidelines that ensure consistency and coherence in the use of visual elements for a brand or organization. These guidelines typically cover a range of aspects such as logo usage, color palettes, typography, imagery, and other design elements. The purpose of graphic standards is to establish a recognizable and consistent visual identity that reflects the organization’s values and objectives. By following these guidelines, organizations can ensure that all communication materials, whether digital or print, maintain a cohesive look and feel, which helps to establish brand recognition and strengthen brand equity. Adherence to graphic standards is particularly important for companies with a global presence, as it helps to maintain consistency across diverse markets and cultures.

Full Frame Digital helps develop branding standards to ensure your company has a clean, consistent and effective message. We develop branding standards through a series of steps that ensure the visual identity of a brand is consistent across all marketing and communication channels. The first step is to define the brand’s mission, vision, and values, which serves as a foundation for all branding efforts. The next step is to create a brand identity system, which includes the design of a logo, typography, color palette, imagery, and other design elements. Once the brand identity system is established, guidelines need to be created that outline how the brand elements should be used. These guidelines should cover a range of aspects, including logo placement, color usage, typography, and image selection. The guidelines are easily accessible and clearly communicated to all stakeholders, including designers, marketers, and external partners. Finally, regular reviews of the branding standards should be conducted to ensure that they remain relevant and up-to-date with the evolving needs of the brand and its customers.